- NFC-enabled plaques, tags and branded objects
- Product information and instruction touchpoints
- Customer contact, identification and access points
- Connected versions of printed, engraved or UV-branded products
NFC-enabled products
Connected Products
Turn an NFC-enabled product into a controlled digital touchpoint.
Where it fits
The physical format and digital action designed together.
A connected product combines the object, NFC placement, user instruction and destination experience. The goal is a deliberate scan-time interaction, not a separate technology feature added at the end.
Common outputs
Product information points, hospitality touchpoints, digital instructions, identification and customer interactions.
Product formats
Tags, plaques, printed parts and branded objects can be designed around reliable NFC placement and use.
What to send
Product format, quantity, NFC position, intended user action and the content or workflow that should open.
Capability
Physical products with a deliberate digital action.
Connected products combine a manufactured or branded object with an NFC interaction. We consider the physical product, where the NFC element sits, how the customer knows to tap, and what should happen after that tap as one joined-up piece of the project.
Useful where a physical item needs to open a clear digital destination or action without requiring the user to type an address or search for information. The interaction should have an obvious purpose for the person using it.
We review the product format, NFC placement, surrounding material, intended tap position, destination and ownership of the digital content. The physical design and the digital destination should be agreed together so the interaction is clear and reliable.